CINTA the label

Paid ads & Email Marketing


Brand Story


CINTAthelabel, based in the UK, is a fashion brand that weaves a modern twist into Spanish traditions. Founder Amy incorporates her love for astrology and inner strength into captivating prints, creating a unique and contemporary fashion experience.



Goals

  • Modern Spanish Fusion: Position CINTAthelabel as a leading brand merging Spanish traditions with modern fashion aesthetics.

  • Astrological Influence: Showcase the astrological inspiration behind the prints, attracting a niche audience interested in astrology-infused fashion.

  • Global Appeal: Expand the brand's reach beyond the UK, targeting a global audience appreciative of unique and culturally infused designs.




Brand Story


CINTAthelabel, based in the UK, is a fashion brand that weaves a modern twist into Spanish traditions. Founder Amy incorporates her love for astrology and inner strength into captivating prints, creating a unique and contemporary fashion experience.



Goals

  • Modern Spanish Fusion: Position CINTAthelabel as a leading brand merging Spanish traditions with modern fashion aesthetics.

  • Astrological Influence: Showcase the astrological inspiration behind the prints, attracting a niche audience interested in astrology-infused fashion.

  • Global Appeal: Expand the brand's reach beyond the UK, targeting a global audience appreciative of unique and culturally infused designs.




Brand Story


CINTAthelabel, based in the UK, is a fashion brand that weaves a modern twist into Spanish traditions. Founder Amy incorporates her love for astrology and inner strength into captivating prints, creating a unique and contemporary fashion experience.



Goals

  • Modern Spanish Fusion: Position CINTAthelabel as a leading brand merging Spanish traditions with modern fashion aesthetics.

  • Astrological Influence: Showcase the astrological inspiration behind the prints, attracting a niche audience interested in astrology-infused fashion.

  • Global Appeal: Expand the brand's reach beyond the UK, targeting a global audience appreciative of unique and culturally infused designs.



Strategies Employed


Astrological Fashion Unveiling on Facebook:

  • Launched a series of Facebook posts and videos unveiling the astrological inspiration behind each print, resulting in a 30% increase in engagement.

  • Utilized Facebook Live to showcase the creative process, fostering a sense of transparency and connection with the audience.


Print Spotlight Series on Instagram:

  • Initiated a Print Spotlight series on Instagram, featuring in-depth stories behind key points, leading to a 25% rise in Instagram followers.

  • Collaborated with influencers in the astrology and fashion space for sponsored posts, expanding the brand's reach to a wider audience.


Spanish Traditions Infused Fashion Show on Facebook Live:

  • Hosted a Facebook Live fashion show highlighting Spanish-inspired designs, resulting in a 40% increase in website visits during the event.

  • Incorporated interactive elements, such as polls and Q&A sessions, to engage the audience in real-time.


Global Expansion through Targeted Facebook Ads:

  • Implemented targeted Facebook ads emphasizing the brand's fusion of Spanish traditions and astrology.

  • Utilized Facebook's geo-targeting to reach specific regions globally, contributing to a 20% increase in website traffic from international audiences.


Astrology Newsletter Campaign:

  • Launched a monthly astrology-themed newsletter, featuring exclusive content, horoscope-inspired fashion tips, and early access to new collections.

  • Incorporated personalized elements based on subscribers' astrological signs, leading to a 15% increase in email open rates.


Results


  • 30% Increase in Social Media Engagement (Facebook): Astrological fashion unveilings and interactive events on Facebook contributed to increased audience engagement.

  • 25% Growth in Instagram Followers: The Print Spotlight series and influencer collaborations on Instagram expanded the brand's follower base.

  • 40% Surge in Website Visits (Fashion Show): The Spanish-inspired fashion show on Facebook Live resulted in a significant boost in website traffic.

  • 20% Increase in International Website Traffic (Facebook Ads): Targeted ads on Facebook successfully attracted a broader global audience.

  • 15% Rise in Email Open Rates (Newsletter): The astrology-themed newsletter increased subscriber engagement and open rates.