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HELLO!

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Projects

About Me

HELLO!

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Projects

About Me

HELLO!

LAPP The Brand

Paid ads & Email Marketing


Brand Story


LAPP The Brand, founded by Leomie Anderson in 2016, is a beacon of empowerment for the 21st-century woman. Originating as a blog and capsule collection, it has evolved into a dynamic Athleisure brand, championing women's voices and addressing societal pressures. Celebrity endorsements, including Rihanna, Kim, and Khloe Kardashian, have catapulted LAPP into the spotlight, solidifying its position as a symbol of empowerment.




Goals

  • Fashion Empowerment: Establish LAPP as a leading Athleisure brand promoting confidence, positivity, and unity through fashion.

  • Facebook Ads Dominance: Utilize Facebook ads strategically to reach a broader audience and drive brand engagement.

  • Email Marketing Impact: Leverage email marketing to foster a direct and personalized connection with the audience.


Brand Story


LAPP The Brand, founded by Leomie Anderson in 2016, is a beacon of empowerment for the 21st-century woman. Originating as a blog and capsule collection, it has evolved into a dynamic Athleisure brand, championing women's voices and addressing societal pressures. Celebrity endorsements, including Rihanna, Kim, and Khloe Kardashian, have catapulted LAPP into the spotlight, solidifying its position as a symbol of empowerment.




Goals

  • Fashion Empowerment: Establish LAPP as a leading Athleisure brand promoting confidence, positivity, and unity through fashion.

  • Facebook Ads Dominance: Utilize Facebook ads strategically to reach a broader audience and drive brand engagement.

  • Email Marketing Impact: Leverage email marketing to foster a direct and personalized connection with the audience.


Brand Story


LAPP The Brand, founded by Leomie Anderson in 2016, is a beacon of empowerment for the 21st-century woman. Originating as a blog and capsule collection, it has evolved into a dynamic Athleisure brand, championing women's voices and addressing societal pressures. Celebrity endorsements, including Rihanna, Kim, and Khloe Kardashian, have catapulted LAPP into the spotlight, solidifying its position as a symbol of empowerment.




Goals

  • Fashion Empowerment: Establish LAPP as a leading Athleisure brand promoting confidence, positivity, and unity through fashion.

  • Facebook Ads Dominance: Utilize Facebook ads strategically to reach a broader audience and drive brand engagement.

  • Email Marketing Impact: Leverage email marketing to foster a direct and personalized connection with the audience.

Strategies Employed


Celebrity-Driven Advocacy:

  • Outcome: Rihanna, Kim, and Khloe Kardashian's endorsements showcased LAPP as a brand aligned with influential voices in empowering women.


Athleisure Transition:

  • Outcome: Evolved from a blog to a comprehensive Athleisure brand, aligning fashion with empowerment.


Strategic Facebook Ads:

  • Outcome: Launched targeted Facebook ads emphasizing empowerment, resulting in a 30% increase in website traffic and engagement.


Impactful Email Marketing:

  • Outcome: Implemented personalized and impactful email campaigns leading to a 25% growth in online sales and customer retention.


Facebook Ads Campaign


Campaign Theme: "Empower Your Style, Empower Your Voice"


  • Target Audience: Women aged 18-35 interested in fashion, empowerment, and societal issues.

  • Ad Creatives: Engaging visuals featuring LAPP's Athleisure wear, celebrity endorsements, and empowering messages.

  • Ad Placement: Optimized for Facebook and Instagram to maximize reach among the target demographic.



Results


  • 30% Increase in Website Traffic: Facebook ads drove a significant increase in website visits, indicating successful audience engagement.

  • Enhanced Brand Perception: The campaign contributed to a positive shift in brand perception, associating LAPP with empowerment and style.



Email Marketing Campaign


Campaign Theme: "Unlock Your Empowerment - Exclusive Offers Inside"


  • Target Audience: Existing customers and subscribers.

  • Email Content: Exclusive offers on new Athleisure collections, behind-the-scenes content, and empowering messages.

  • Personalization: Tailored emails addressing each customer by name and recommending products based on previous purchases.



Results


  • 25% Growth in Online Sales: Email campaigns led to a significant boost in online sales, capitalizing on exclusive offers.

  • Enhanced Customer Retention: Personalized content fostered a sense of connection, resulting in improved customer retention.