Brand Story
Millie Savage, the epitome of ethical elegance and opal magic, began as a solo jeweler in Fitzroy, Melbourne. Over 9 years, she's transformed into a global force with a team spanning studios in Bali and Fitzroy. Specializing in precious stones, notably ethically sourced and custom-cut opals, Millie Savage crafts timeless pieces with exquisite craftsmanship.
Goals
Artisanal Excellence: Establish Millie Savage as a leading artisanal jewelry brand with a commitment to ethical practices and opal-centric designs.
Ethical Sourcing Advocacy: Pioneer sustainable practices in the jewelry industry, emphasizing the ethical sourcing of materials.
Opal Enthusiast Community: Cultivate a dedicated community of opal enthusiasts through engaging content and exclusive events.
Holistic Facebook and Email Strategies: Implement data-driven strategies on Facebook and email marketing for enhanced brand reach and engagement.
Brand Story
Millie Savage, the epitome of ethical elegance and opal magic, began as a solo jeweler in Fitzroy, Melbourne. Over 9 years, she's transformed into a global force with a team spanning studios in Bali and Fitzroy. Specializing in precious stones, notably ethically sourced and custom-cut opals, Millie Savage crafts timeless pieces with exquisite craftsmanship.
Goals
Artisanal Excellence: Establish Millie Savage as a leading artisanal jewelry brand with a commitment to ethical practices and opal-centric designs.
Ethical Sourcing Advocacy: Pioneer sustainable practices in the jewelry industry, emphasizing the ethical sourcing of materials.
Opal Enthusiast Community: Cultivate a dedicated community of opal enthusiasts through engaging content and exclusive events.
Holistic Facebook and Email Strategies: Implement data-driven strategies on Facebook and email marketing for enhanced brand reach and engagement.
Brand Story
Millie Savage, the epitome of ethical elegance and opal magic, began as a solo jeweler in Fitzroy, Melbourne. Over 9 years, she's transformed into a global force with a team spanning studios in Bali and Fitzroy. Specializing in precious stones, notably ethically sourced and custom-cut opals, Millie Savage crafts timeless pieces with exquisite craftsmanship.
Goals
Artisanal Excellence: Establish Millie Savage as a leading artisanal jewelry brand with a commitment to ethical practices and opal-centric designs.
Ethical Sourcing Advocacy: Pioneer sustainable practices in the jewelry industry, emphasizing the ethical sourcing of materials.
Opal Enthusiast Community: Cultivate a dedicated community of opal enthusiasts through engaging content and exclusive events.
Holistic Facebook and Email Strategies: Implement data-driven strategies on Facebook and email marketing for enhanced brand reach and engagement.
Strategies Employed
Artisanal Showcase on Facebook
Conducted 10 Facebook Live sessions, revealing the intricate jewelry-making process, resulting in a 25% increase in engagement and a 15% boost in website traffic.
Showcased carousels on Facebook, spotlighting each step in crafting a piece, contributing to a 20% rise in conversion rates.
Ethical Sourcing Stories on Facebook and Email:
Launched a storytelling campaign on Facebook and in emails, resulting in a 30% increase in website traffic from new visitors.
Collaborated with eco-conscious influencers for sponsored content, yielding a 40% growth in social media followers.
Opal Education Series on Facebook:
Developed a 5-part educational series on Facebook, leading to a 35% increase in shares and a 50% growth in opal-related searches.
Hosted 3 interactive Q&A sessions on Facebook Live, contributing to a 20% expansion of the opal enthusiast community.
Exclusive Facebook Events and Releases:
Hosted 5 exclusive virtual events on Facebook, resulting in a 25% increase in online sales during event hours.
Utilized Facebook Events for product launches, amassing a 15% higher attendance rate with each subsequent launch.
Personalized Email Campaigns:
Implemented personalized email campaigns resulting in a 25% increase in click-through rates and a 10% growth in average order value.
Launched a tiered loyalty program contributing to a 20% rise in customer retention and a 15% increase in repeat purchases.
Results
35% Increase in Overall Online Sales (Facebook): Live sessions, carousels, and exclusive events on Facebook led to a significant boost in online sales.
Brand Recognition and Trust: Ethical sourcing stories and influencer collaborations strengthened brand recognition and trust.
Opal Enthusiast Community Growth: Educational content and interactive sessions on Facebook fostered a passionate opal enthusiast community.
