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HELLO!

Home

Projects

About Me

HELLO!

Home

Projects

About Me

HELLO!

Paper London

Branding & Digital Marketing


Brand Story


Paper London stands as the quintessential destination wear brand based in the UK. Dedicated to complementing life's journeys, from sun-kissed beaches to urban escapes, the brand embraces the spirit of joy and adventure in each uniquely designed piece. Radiating femininity and elegance, Paper London empowers individuals to embrace their distinctive style confidently.


Challenge

As a Growth Marketer for Paper London, the challenge was to elevate brand recognition, diversify the customer base, and drive sales by emphasizing the brand's unique position in the destination wear market.



Goals

  • Increase brand awareness by 35%, positioning Paper London as a trendsetter in destination wear.

  • Diversify the customer base by 20% through targeted marketing campaigns highlighting the brand's unique designs and versatility.


Brand Story


Paper London stands as the quintessential destination wear brand based in the UK. Dedicated to complementing life's journeys, from sun-kissed beaches to urban escapes, the brand embraces the spirit of joy and adventure in each uniquely designed piece. Radiating femininity and elegance, Paper London empowers individuals to embrace their distinctive style confidently.


Challenge

As a Growth Marketer for Paper London, the challenge was to elevate brand recognition, diversify the customer base, and drive sales by emphasizing the brand's unique position in the destination wear market.



Goals

  • Increase brand awareness by 35%, positioning Paper London as a trendsetter in destination wear.

  • Diversify the customer base by 20% through targeted marketing campaigns highlighting the brand's unique designs and versatility.


Brand Story


Paper London stands as the quintessential destination wear brand based in the UK. Dedicated to complementing life's journeys, from sun-kissed beaches to urban escapes, the brand embraces the spirit of joy and adventure in each uniquely designed piece. Radiating femininity and elegance, Paper London empowers individuals to embrace their distinctive style confidently.


Challenge

As a Growth Marketer for Paper London, the challenge was to elevate brand recognition, diversify the customer base, and drive sales by emphasizing the brand's unique position in the destination wear market.



Goals

  • Increase brand awareness by 35%, positioning Paper London as a trendsetter in destination wear.

  • Diversify the customer base by 20% through targeted marketing campaigns highlighting the brand's unique designs and versatility.

Strategies Employed

  • Digital Storytelling Campaigns: Launched immersive digital storytelling campaigns, narrating the inspiration behind each collection and connecting with the audience on a personal level, resulting in a 40% increase in engagement.

  • Sustainable Fashion Initiatives: Implemented sustainable fashion initiatives, highlighting the brand's commitment to eco-friendly practices, resonating with environmentally conscious consumers, and contributing to a 25% increase in sales.


Results

Elevated Brand Recognition: Successfully achieved a 35% increase in brand awareness, positioning Paper London as a leader in destination wear fashion.


Diverse Customer Base: Targeted marketing efforts led to a 20% expansion of the customer base, attracting new demographics and increasing market share.


Sales Growth: The introduction of sustainable fashion initiatives and exclusive pop-up events contributed to a 30% increase in overall sales, surpassing the set goals.