Brand Story
Room24, based in the UK, is the brainchild of Creative Director & Founder Carol Hourani. Drawing inspiration from the female form, the brand's essence revolves around embracing femininity and celebrating women's individuality. Each Room24 piece is meticulously designed to be a personal treasure, hand-finished in their woman-run and operated factory in Lebanon. The brand's core DNA is rooted in empowering women, created and handmade by women for the sole purpose of championing female empowerment.
Challenge
As a Growth Marketer for Room24, the challenge was to amplify the brand's message of empowerment, expand the customer base, and drive sales while maintaining the unique balance between elegance and sensuality.
Goals
Increase brand visibility and resonate as a symbol of women's empowerment.
Expand the customer base by 25%, appealing to diverse demographics that align with the brand's values.
Brand Story
Room24, based in the UK, is the brainchild of Creative Director & Founder Carol Hourani. Drawing inspiration from the female form, the brand's essence revolves around embracing femininity and celebrating women's individuality. Each Room24 piece is meticulously designed to be a personal treasure, hand-finished in their woman-run and operated factory in Lebanon. The brand's core DNA is rooted in empowering women, created and handmade by women for the sole purpose of championing female empowerment.
Challenge
As a Growth Marketer for Room24, the challenge was to amplify the brand's message of empowerment, expand the customer base, and drive sales while maintaining the unique balance between elegance and sensuality.
Goals
Increase brand visibility and resonate as a symbol of women's empowerment.
Expand the customer base by 25%, appealing to diverse demographics that align with the brand's values.
Brand Story
Room24, based in the UK, is the brainchild of Creative Director & Founder Carol Hourani. Drawing inspiration from the female form, the brand's essence revolves around embracing femininity and celebrating women's individuality. Each Room24 piece is meticulously designed to be a personal treasure, hand-finished in their woman-run and operated factory in Lebanon. The brand's core DNA is rooted in empowering women, created and handmade by women for the sole purpose of championing female empowerment.
Challenge
As a Growth Marketer for Room24, the challenge was to amplify the brand's message of empowerment, expand the customer base, and drive sales while maintaining the unique balance between elegance and sensuality.
Goals
Increase brand visibility and resonate as a symbol of women's empowerment.
Expand the customer base by 25%, appealing to diverse demographics that align with the brand's values.
Strategies Employed
Inclusive Brand Ambassador Program: Launched an inclusive brand ambassador program featuring women from various backgrounds and body types, promoting Room24 as a brand for all women. Resulted in a 30% increase in engagement and diverse customer acquisition.
Collaboration with Women's Empowerment Organizations: Forged partnerships with women's empowerment organizations, donating a percentage of sales to support their initiatives. Contributed to a 20% boost in sales and strengthened the brand's commitment to its core values.
Results
Enhanced Brand Empowerment Message: Successfully increased brand recognition as a symbol of empowerment, resonating with a wider audience and achieving a 25% growth in brand loyalty.
Diverse Customer Acquisition: The implementation of inclusive brand ambassador programs and interactive virtual fashion shows led to a 25% expansion of the customer base, attracting a diverse range of customers.
Impactful Social Contribution: Collaborations with women's empowerment organizations resulted in a 20% boost in sales, showcasing Room24's commitment to making a positive impact beyond the fashion realm.
Inclusive Brand Ambassador Program: Launched an inclusive brand ambassador program featuring women from various backgrounds and body types, promoting Room24 as a brand for all women. Resulted in a 30% increase in engagement and diverse customer acquisition.
